![]() The app titles, however, serve different purposes in each store. Following the new policy update announced by Google in April 2021, app titles on Google Play are required to be shortened from 50 to only 30 characters (the same limit as for app titles on the App Store). The App Store allows a maximum of 30 characters for the app title. This implies that for both iOS and Android apps, you should always include your most important keywords in your app title. App Nameįrom an ASO perspective, the app title is a strong ranking signal in both the App Store and Google Play. This means that even though iOS and Android app pages have similar fields (including app name, subtitle, long description, screenshots, videos, and ratings and reviews), these fields have different impacts on keyword rankings and conversion rate optimization : 1. On the other hand, in the Google Play search results, only the app icon and app title are visible. For example, in the App Store search results, each app appears with the app icon, app name, subtitle, and screenshots or videos. Not only do the App Store and the Google Play use their own unique algorithms to rank apps in the search results, they also display their apps in different ways. In this blog, we will closely examine the main differences between ASO on the App Store vs Google Play. Although both stores serve the same purpose – to help users discover and download apps – they are actually very different ecosystems. ![]() Most app developers and marketers launch their app in both the App Store and Google Play. ![]()
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